HHÍ – AR Advertisement

In 2019, RVX was asked by Happdrætti Háskóla Íslands and H:N Markaðssamskipti to take part in making the first AR (augmented reality) advertisement in a printed publication in Iceland. 

 

The advertisement was a simple full page image of a road which came to life by using a smartphone and scanning a QR code at the top right corner of the page. Once activated, a small character would appear by the road and walk along with a spoken narrative playing at the same time. Three well known landmarks, related to the history of Happdrætti Háskóli Íslands, would then appear along the road as well.